Four powerful words

voiced by one person after another

can turn the tide on Ageism.

BE BOLD, CLAIM OLD is a national campaign to raise awareness around pervasive ageism in our society. It's a powerful call to action for each person to embrace and celebrate every age, not just the gold standard of "youth." BE BOLD, CLAIM OLD was developed by Amy Gorely, a passionate advocate in the anti-ageism and age positive movement. She wants to live in a culture where old is as valued, significant, and meaningful as young.  Amy leads interactive and engaging presentations and workshops encouraging each person to explore their own views of aging. She has also created a tool kit to foster conversations and develop projects around aging within your own community. She invites you to be bold, claim old. 

The movement was launched by a thought provoking two-minute TED-style talk.

Curious? Watch Amy's talk now.

"Amy Gorely delivered a powerful and timely keynote message to help us all embrace our age and help our clients do the same. Her personal, motivating, inspiring and authentic style resonated deeply with our [conference] attendees. We need more Amy's in our world who are willing to challenge the ageist dogma we have been brainwashed with so that we can all live a fulfilling, meaningful and powerful life at any age."

~ Cody Sipe, PhD, VP Functional Aging Institute

"That fantastic slogan BE BOLD, CLAIM OLD is the handiwork of Amy Gorely, an important new spokesperson for the movement to dismantle ageism."                                                                              ~ Ashton Applewhite, author and activist, This Chair Rocks

2019 Leading Age national conference in San Diego

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